About Phinc

T H E   P H I N C   S T O R Y

Phinc is a Warrnambool based womenswear store solely owned by Tracey Togni, whose vision is to assist women with anything but ordinary fashion, providing unique investment pieces for women seeking effortless and stylish clothing with transitional wearability and versatility. 

With an awesome online hub for desirable clothing, shoes, accessories and eclectic homewares, shopping instore and online is both as enjoyable.

Phinc initially opened in 2011 as a combined photographers studio, hence the name PHotographers INCorporated. Over the duration of the early years, Phinc evolved to an outstanding boutique providing women with the choices of quality labels from Australia, NZ and Europe. 

With sustainability in mind and at the forefront of our future, we take into consideration durability, natural fibres and the long-term investment when selecting clothing.

Phinc has earned a reputation as one of Victorias most loved boutiques. Upholding an amazing selection of the quality labels, styles and wearability our loyal customers have come to expect.

Phinc is located in the heart of the beautiful seaside city of Warrnambool, Victoria. If visiting, we highly recommend to pop in and experience the store as we take pride in exceptional customer service. We can assist you in putting together an outfit for any occasion to suit your body shape and personality.

Remember dress for your body not your age!

We also offer instore LAYBY, AMEX payments and AFTERPAY for those who wish to take it home today.

 Phinc ... anything by ordinary!